1. 10:18 16th Mar 2011

    Notes: 9577

    Reblogged from fnordmotors-deactivated20111207

    Tags: fight clubgifculturemarketinggenerational politics

    iflondonburns: “During rehearsals, Brad Pitt and Edward Norton found out that they both hated the new Volkswagen Beetle with a passion, and for the scene where Tyler and The Narrator are hitting cars with baseball bats, Pitt and Norton insisted that one of the cars be a Beetle. As Norton explains on the DVD commentary, he hates the car because the Beetle was one of the primary symbols of 60s youth culture and freedom. However, the youth of the 60s had become the corporate bosses of the 90s, and had repackaged the symbol of their own youth, selling it to the youth of another generation as if it didn’t mean anything. Both Norton and Pitt felt that this kind of corporate selling out was exactly what the film was railing against, hence the inclusion of the car; “It’s a perfect example of the Baby Boomer generation marketing its youth culture to us. As if our happiness is going to come by buying the symbol of their youth movement, even with the little flower holder in the plastic molding. It’s appalling to me. I hate it.”

    iflondonburns:

    “During rehearsals, Brad Pitt and Edward Norton found out that they both hated the new Volkswagen Beetle with a passion, and for the scene where Tyler and The Narrator are hitting cars with baseball bats, Pitt and Norton insisted that one of the cars be a Beetle. As Norton explains on the DVD commentary, he hates the car because the Beetle was one of the primary symbols of 60s youth culture and freedom. However, the youth of the 60s had become the corporate bosses of the 90s, and had repackaged the symbol of their own youth, selling it to the youth of another generation as if it didn’t mean anything. Both Norton and Pitt felt that this kind of corporate selling out was exactly what the film was railing against, hence the inclusion of the car; “It’s a perfect example of the Baby Boomer generation marketing its youth culture to us. As if our happiness is going to come by buying the symbol of their youth movement, even with the little flower holder in the plastic molding. It’s appalling to me. I hate it.”

     
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